Guía de Buenas Prácticas en Marketing Social Publicada por Facebook

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Esta “Guía de mejores prácticas: Marketing en Facebook” es un documento de 14 páginas que sirve como un recurso oficial sobre cómo tomar ventaja de los productos publicitarios de Facebook, plugins sociales, análisis y otras herramientas para crecer un negocio.

Aunque el consejo es específico para Facebook, el documento tiene muy buen contenido para el desempeño en los medios de comunicación social.

Una parte que me pareció muy importante es el uso de herramientas de información y retroalimentación para adaptar continuamente las estrategias de marketing.

la Guía trata sobre los objetivos de negocio, como incrementar el tráfico y ventas, desarrollo de productos y fidelización del cliente.

Para cada uno, Facebook sugiere un proceso específico de cinco pasos para lograr esos objetivos dentro de su ecosistema y da ejemplos de cómo algunas marcas bien conocidas se han aprovechado de las herramientas de la empresa.

Pueden leer la Guía aquí abajo online o bajar la “Guia de las Mejores Prácticas: Marketing en Facebook” en formato  PDF (textos en inglés).

Fuente: Gustavo Martinez´s Blog

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  • EUGENIA CHACON ARIAS

    Me gustaría por favor obtener más información de este suplemeto Guía de Buenas Prácticas en Marketing Social Publicada por Facebook, ya que laboro en el area de Prensa para tener más conocimiento y lso felicito por toda la información enviada por su persona, muchas gracias

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  • Eugenia: ¿qué más información quieres? en la nota esta incluida la guía para leer online y el enlace para bajarla.

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